Snapchat Conversion API
With Snapchat API, one can pass conversion data to snapchat successfully when third party cookies are blocked.
To use the Snapchat Conversion API, you need: Pixel ID and Access Token
Get necessary data from Snapchat business account
Pixel ID
Go to Event Manager in Snapchat business account
New Event Source » Select "Web" » Next
Select "Conversion API" in Set Up Web Event » Next
Create new pixel or select already created pixel from dropdown » Define pixel name » Confirm
After creating a pixel, copy the Pixel ID
Access Token
Setup Snap Pixel
Select already created Pixel » Select "Create a New Token" under CAPI Access Token » Next
Generate token button » Next
Select "Manual Setup" in Event setup method » Next
Select Events as per your requirement » Next
Copy "Your Access Token" » Finish
Placement of Pixel ID and an Access Token in Affiliate dashboard
Login to Affiliate dashboard » open respective Offer
Go to Postback section
Select Snapchat in Type
Place Pixel ID and Access token
Select Event
Define Snapchat Event
For Snapchat Click ID use {aff_click_id}
For other values use additional parameters from {aff_sub1} to {aff_sub5}
Go to Submit
To use existing Pixel ID and Access Token, click on Use Existing then select Pixel ID from drop-down.
Make sure to use the same parameters in affiliate tracking link to receive the values from Snapchat.
Last updated
